As experience design consultant, I audited Virtu's AI Whiteboard against the seven jobs of the fashion product-development workflow. The work spanned heuristic, visual-design, and WCAG accessibility evaluations grounded in four representative personas and benchmarked against Flora and Weavy. It surfaced twelve prioritized findings, identified the Whiteboard-to-Collection pipeline as Virtu's only competitor-proof asset, and delivered a three-phase roadmap: fix foundation, close gaps, own the pipeline.

Primary Clients: Virtu3D AI, Fountane Inc.

I built service design and research operations serving 50+ stakeholders monthly, reframing product design from feature delivery into a customer-outcome practice. Translated insights into journey maps, interaction models, and experience strategy that teams could use. Established UX metrics that cut revision cycles by 50% while growing the team from 4 to 20 designers and researchers.

I led user research and rapid prototyping across four products: Virtu3D AI, Cascaid Health, Collision Clarity, and Agentix. Collaborated with product stakeholders using mixed-method research to define requirements and shape direction. The most interesting challenge was evaluating agentic AI experiences through usability testing and interviews, ensuring autonomous agent behaviors maintained user control throughout.

I led service design and design strategy for enterprise clients like Nokia, Orange, Extreme Networks, VMware, and Telefonica struggling with fragmented experiences. Conducted UX research and audits, facilitated executive workshops that shifted product roadmaps. At Nokia, integrated 5 disconnected monitoring tools into one operator workspace, achieving 15× efficiency across 32M subscribers. Delivered scalable design systems.

I thrived under tight enterprise deadlines, delivering rapid wireframing, prototyping, and validation for Orange, VMware, and Telefonica. Refined interaction models and visual designs through iterative user testing, constantly balancing user needs with technical constraints. This was where I learned to advocate for design decisions while staying pragmatic about what could actually be built.