Running a focused product design and AI strategy practice. Ran an end-to-end UX audit of Virtu3D AI Whiteboard across four personas using heuristic, visual, and accessibility methods, delivering twelve prioritized findings, an opportunity map, and a three-phase roadmap (fix foundation, close gaps, own the pipeline). Built an 18-principle AI experience scorecard with evidence-backed scoring, benchmarked against three direct competitors: Raspberry, Make the Dot, and Flora. That work identified recovery and expectation-setting as the top reliability gaps and directly shaped the product roadmap. Now redesigning the AI creation workflow end-to-end with contextual image-level actions, disambiguation before generation, side-by-side variant comparison, and result provenance; prototyping in code alongside engineers to deliver tested handoffs.

Primary Clients: Virtu3D AI, Fountane Inc.

I built service design and research operations serving 50+ stakeholders monthly, reframing product design from feature delivery into a customer-outcome practice. Translated insights into journey maps, interaction models, and experience strategy that teams could use. Established UX metrics that cut revision cycles by 50% while growing the team from 4 to 20 designers and researchers.

I led user research and rapid prototyping across four products: Virtu3D AI, Cascaid Health, Collision Clarity, and Agentix. Collaborated with product stakeholders using mixed-method research to define requirements and shape direction. The most interesting challenge was evaluating agentic AI experiences through usability testing and interviews, ensuring autonomous agent behaviors maintained user control throughout.

I led service design and design strategy for enterprise clients like Nokia, Orange, Extreme Networks, VMware, and Telefonica struggling with fragmented experiences. Conducted UX research and audits, facilitated executive workshops that shifted product roadmaps. At Nokia, integrated 5 disconnected monitoring tools into one operator workspace, achieving 15× efficiency across 32M subscribers. Delivered scalable design systems.

I thrived under tight enterprise deadlines, delivering rapid wireframing, prototyping, and validation for Orange, VMware, and Telefonica. Refined interaction models and visual designs through iterative user testing, constantly balancing user needs with technical constraints. This was where I learned to advocate for design decisions while staying pragmatic about what could actually be built.